Ben Jerrys Combining Social Responsibility And Business

Ben Jerry’s Combining Social Responsibility and Business Introduction Ben Jerry’s is a renowned Ice Cream company which becomes a social enterprise icon since it was founded in 1978 (Kazs, Page, 2013).And it is claimed that Ben Jerry’s ice cream is the best in the world for its comfortable environment, equitable system, and being kind to its cows by Time Magazine in 1981(Dennis et al, 1998). Ben Cohen,one of the builders of Ben Jerry’s , proposes that it is unsubstantial for Ben Jerry’s to merely do a business just like other companies, and it should make philanthropic contribution to society as well. This mind comes to be practical and when it comes to Corporate Social Responsibility (CSR), Ben Jerry’s become prominent example (Dennis et al, 1998). In management theory, it is intractable for for-profit company to combine social responsibility and making profits meanwhile. However, Ben Jerry’s is recognized as a model in this aspect. The company is successful in accomplishing a heightened standard of corporate social responsibility values without being overburdened by the financial necessity from practical completion of such values. The purpose of this literature review is to evaluate the viability of combining business and Corporate Social Responsibility by examining the success and drawbacks of this combination of Ben Jerry’s as a typical case. Although there is some criticism on Ben Jerry’s combination of corporate socialShow MoreRelatedBen Jerry s Homemade2361 Words   |  10 PagesEveryone loves the taste of the rich and savory Ben Jerry’s ice cream. It’s a craving that mixes favorite ice cream flavors packed full into one container. Whether it’s Hazed and Confused or Cake My Day , there are over one hundred flavors to choose from. Ben Jerry’s began in 1978 when two friends came together and opened their first scoop shop called Ben Jerry’s Homemade. 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